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Soap & Glory
A dopamine-led British bath, body, and skincare brand who brought out the 'pink' in me. Over the past decade we've updated packaging together, executed new brand positioning, collaborated on campaigns, delivered life size board games and built bubble decker buses to name a few.
Disciplines: Art Direction. Design. Illustration. Print. Digital.
Cosmetics Makeover & Brand Repositiioning: Visual merchandising & packaging. Disciplines: Creative Direction. Art Direction. Design. Illustration.
The Bubble Decker. A branding exercise to broaden awareness and deepen engagement amongst students: To make Soap & Glory an aspirational brand in their eyes and increase brand affinity. The 'Bubble Decker' travelled across the UK from Glasgow to Exeter, visiting 16 university campuses in 16 days. It created a 3.5 million online reach with 4.2 million tracked impressions.
Glam Slam: To promote the launch of cosmetics in the US, Soap & Glory tapped into social zeitgeist by creating a nineties throwback board game, to be used both as a creative PR mailer and innovative launch event. The game – Glam Slam – was designed to be engaging, educational and fun; talking to key product benefits as well as the personality of the brand. Overall this activation had a social reach of over 2.3 million.
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